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Old 08-07-2011, 01:32 PM   #1
Barrett Dorko
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Default How dare they

Seth Godin’s blogpost from Thursday this week is titled The arrogance of willful ignorance. The title caught my eye right away so I let Seth write the original portions of this post (quoted) and I added some other stuff.

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People have come before us, failed, learned, written it down. Scientists have figured out what works, and proven it. Economists have gained significant understanding about the long-term impacts of short-term decisions. And historians have seen it all before.
Neuroscience has demonstrated the significance of the brain’s contribution to pain. It’s been researched, published, lectured about and turned into clinical methods. This is all years old.

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How dare we, then, decide to just wing it? To skip class. To make up history. To imagine that science is a matter of opinion, something optional, a diversion for the leisure classes... How can we work in the marketing tech field, for example, without knowing about David Ogilvy and Lester Wunderman and Claude Hopkins? Or Kaushik and Shirky?
How dare therapists just try and remember what they might have learned in school? Sometimes they remember a name or two, maybe a theory, but mostly a method, and the method does little or nothing. They’ve never heard of, much less read anything by Melzack, Moseley, Wall, Ramachandran or Butler.

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If you're doing important work (and I'm hoping you are), then you owe it to your audience or your customers or your co-workers to learn everything you can. Feel free to ignore what you learn, but at least learn it.
I have nothing to add to that.
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Old 08-07-2011, 03:59 PM   #2
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"Study principles not methods, a mind that can grasp principles will create its own methods." - Gill

"All truths are easy to understand once they are discovered; the point is to discover them." - Galileo Galilei
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Old 08-07-2011, 04:11 PM   #3
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I'll second that, Kory!
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I suppose it's easier to believe something than it is to understand it.
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Old 08-07-2011, 05:07 PM   #4
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It's that pesky need to be creative even if all the blocks fall over, coupled with a constant ratio of stupidity embedded in the social interface of every group. (I still maintain that some groups must select harder for this than do other groups, though.)
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Old 08-07-2011, 07:13 PM   #5
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The number of retweets and visits here indicate I’ve struck a nerve (pun, again, intended).

I’ve long been very influenced by Charles D. Hayes.

What he says goes right through me.
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Old 08-07-2011, 09:14 PM   #6
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I loaned my copy of The Rapture of Maturity to my student. I don't think she actually read it. Or at least not most of it. But I did give her a few books to consider. Still, that one might have been the more foundational text to advocate for.

I learned about it from you.

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Old 08-07-2011, 09:45 PM   #7
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Jon,

Glad to hear that.

Mine is full of red underlinings and notes in the margins.
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Old 08-07-2011, 10:46 PM   #8
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There might have been a few notes and underlines in my copy. But it was obtained in my pre-underlining/marginal notes days. Perhaps I'll re-read it and with pen in hand.

Thanks for the recommendation.
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Old 09-07-2011, 02:03 AM   #9
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If we remain content with our current knowledge then we might as well just pack it all in now and call it a life... How many books do we have piled up on the floor next to the desk or bed just waiting to be read? I have lost count at this point!
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BTW Barrett, Have fun with the interview on Monday-I will be listening!
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Old 09-07-2011, 03:06 AM   #10
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Hi Erica,

I'm preparing this weekend. It should go well.

Once a week I walk through the new non-fiction section of the Cuyahoga Falls Public Library.

Yesterday I found Teach Us To Sit Still.

I'll be writing about it next week.
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Old 09-07-2011, 04:36 AM   #11
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Quote:
Originally Posted by Erica View Post
If we remain content with our current knowledge then we might as well just pack it all in now and call it a life...
Agreed...one of my favorite lyrics (from a metal band, no less) hits on the same subject/thought:

Quote:
If I started from the top and had to work my way down, there'd be no reason to live forever. -John Petrucci

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Old 09-07-2011, 05:06 PM   #12
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Barrett-Let me know how the book is-the reviews on Amazon look good.
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Old 09-07-2011, 05:41 PM   #13
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Erica,

I figure by next Wednesday I'll have something. Seven blog posts a week makes you plan a bit ahead.
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