Tip Tipping point of an idea

[Diane]

Minority rules: Scientists discover tipping point for the spread of ideas

Excerpt:

when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. "When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority... "Once that number grows above 10 percent, the idea spreads like flame."

[smikolic]

Wonder if the people writing recognize or define a difference between having a belief and holding an idea. Seems the spread of religious dogma is through the unshakeable belief in its truth and formal structure surrounding the practice or act of holding it true (for example). The mechanically oriented education of new PTs on painful problems for another.

Holding ideas seems less pervasive until attached to dogma, ritualized, and formalized in some way....in other words, probably not enough to simply know something, without formally, convincingly and most likely ceremoniously presenting it to others. But that's just a theory.

Did they expand on their theories to speak about how the idea is spread, or just the when?